The terms “optimization” and “positioning” have been around for decades now, and they evolved with technology along the way. But just because search engines change their algorithms doesn’t mean your knowledge of the trade has to go out the window.
One of the most powerful types is technical SEO, which involves adding under-the-hood optimization to your site to make it more easily found by search engines like Google, Bing, and Yahoo!. The best part about this? You don’t have to have any advanced technical knowledge to use it!
What is technical optimization exactly?
Technical SEO is the process of optimizing a website for Google’s search algorithm. It’s a complex and ever-changing field, but there are some basics that all technical SEOs should know. First of all, it is about getting more visibility in organic search results and a high ranking position. It’s time to look inside your website!
No matter what business you’re in, keyword research is a critical component of your online strategy. Without it, you won’t be able to determine which keywords to target, and as a result, your website will likely suffer in search engine rankings. If you haven’t done any keyword research yet, now’s the time to start!
There are several tools that can help you find popular keywords related to your industry. Just take a look at Google Trends for starters: by entering one or two words related to your niche into the search bar, it will return information about how often those words are searched on average over the past few years. You can also use this tool to see how many websites are ranking for that term and where they rank on Google.
Schema and JSON-LD
Take advantage of schema and JSON-LD to improve your visibility. By adding structured data to your website, you can help search engines better understand your content and provide richer results. This can lead to increased traffic and better conversion rates.
Page load speed
One important factor in ranking highly on search engines is page load speed. A fast website not only provides a better user experience, but also tells search engines that your site is well-designed and trustworthy. Here are five ways to improve your site’s page load speed:
- Use a content delivery network (CDN).
- Optimize your images.
- Minimize HTTP requests.
- Use caching wisely.
- Take advantage of browser pre-fetching.
In today’s mobile-first world, it’s more important than ever to make sure your website is optimized for mobile devices. That means having a responsive design, fast loading pages, and easy to use navigation. If you want to stay ahead of the curve, make sure your website is mobile friendly.
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. Redirects are useful when you change the structure of your website, or when you want to consolidate multiple pages into one. There are three types of redirects: 301, 302, and Meta Refresh. The first two tell search engines where to find content, while the last doesn’t.
When you have duplicate content on your website, canonicalization is a way to tell search engines which version of that content is the original. This is important because you don’t want search engines to penalize you for having duplicate content. Canonicalization can be done using a few different methods, but the most common is to use a rel=canonical tag.
Inbound links and crawl budget
In order for your website to rank highly in SERPs, you need to have inbound links from other websites. Crawl budget is the number of times a search engine crawls or indexes your website in a given period of time. If you want to get ahead of the curve with technical SEO, focus on these two things. The more content that you create, the more backlinks and crawl budget will be generated naturally. The more often your content is indexed by search engines, the higher it will rank.
You can read more about other elements here: https://www.icea-group.co.uk/technical-seo/.
If you want your site to rank higher in search engine results pages SERPs, you need to start paying attention to technical SEO. By making sure your site is properly optimized, you can give it a leg up on the competition.
As we’ve discussed, there are many different aspects of technical SEO that may be relevant for your site, don’t worry if some or all of them aren’t applicable to you yet. One thing that can help as you learn more about these best practices is having an experienced team on your side.
There are a lot of businesses that are trying to get ahead of the curve and ensure that their website is optimized for search engines. However, many of them don’t know where to start. This is where an agency can help – so find the best SEO in Manchester and make yourself happy!